The Telford Tigers are delighted to announce AION Auto as the club’s new title sponsor ahead of the forthcoming season, with the team proudly taking to the ice as the AION Telford Tigers.
Whilst the name on the front of the shirt is changing, the people behind the sponsorship remain very familiar. For many years, supporters have known us as Volvo Cars Shrewsbury, where we have proudly supported the Tigers through shirt and penalty point sponsorship as part of our long-term commitment to the club and its community.
As our business continues to grow, we are now introducing AION, one of the UK’s newest and most exciting electric vehicle brands, to Shropshire and the Sailhouse Cars family. The addition of AION allows us to offer customers an even wider choice of premium vehicles while maintaining the same trusted team, values and customer service that local motorists have come to expect.
Our business has evolved, but our commitment to the Tigers has only become stronger. Becoming title sponsor demonstrates our belief in the future of the club and our desire to help it continue growing both on and off the ice.
“This new sponsorship is simply the next chapter in our story,” said Chris Carr, Managing Director of Sailhouse Cars.
“AION is an exciting new brand that sits alongside Volvo within the Sailhouse Cars family, giving us the opportunity to introduce something completely new to the region whilst continuing to represent one of the world’s most respected automotive manufacturers.”
“Supporters will now see the AION name on the front of the shirts, but they’ll still be dealing with exactly the same local team who have supported the Tigers for years,” Carr continued. “We’re incredibly proud to strengthen our commitment to the club and can’t wait for the new season.”
“This is really great news, a new headline sponsor who also has a previous long-term relationship with the club.” said Mike Washburn, Chairman of Telford Tigers
“Chris Carr and his family have been incredibly supportive of the club and are genuinely committed to its future. Aion as a brand is a great prestigious name to have on the jersey and hopefully they will remain there for many years to come. All of us can’t wait to get going with the new season!”
Supporters will begin to see the AION brand appear around the rink, on team apparel and across club communications, while Volvo Cars Shrewsbury continues to play an important role within the Sailhouse Cars family and the local community.
Together, we look forward to an exciting new era for the AION Telford Tigers.
