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Tigers Well and TRUE-ly Equipped for the New Season

TRUE announced as Tigers Sponsor 05092019 800w

Tigers Well and TRUE-ly Equipped for the New Season, Hexagon Telford Tigers are delighted to announce that for the next two seasons the team will be supplied equipment by TRUE. The worldwide company who have a UK base in Birmingham will supply the team with helmets, shorts, gloves and sticks. Players will also wear TRUE apparel in training and off ice.

TRUE Kit Arriving

TRUE HOCKEY is a global company with operations on five continents and has three large manufacturing facilities where the best materials and manufacturing processes are used to create the best-performing, most consistent, and most durable hockey equipment. The company are driven daily by a simple philosophy: innovation never stops – there can always be an improvement.

In addition to being the team equipment supplier, TRUE logos will be seen on rink boards and the Zamboni as well as continuing with the personal sponsorship of Tigers’ defenseman #14 Jonathan Weaver. The sponsorship includes a personalised ‘SPECIAL’ exclusive third jersey with the TRUE name on which will be worn for cup games and playoff games and will not be available as a replica.

TRUE Logo being installed

Tigers’ General Manager and Head Coach Tom Watkins commented, “I am delighted to have agreed to a deal with TRUE for the next two seasons. The company are expanding in the UK and offer the most innovative and performance-enhancing products on the market. Some of the Tigers players were already using TRUE equipment and spoke very highly of the quality. A deal like this makes a big difference to our team, and we look forward to an effective partnership with TRUE over the 2019/20 and 2020/21 seasons.”

TRUE added “We are thrilled to enter this agreement with Telford Tigers. This partnership will allow us to engage with our core consumer in a very meaningful and authentic way across multiple platforms, helping drive awareness and education for the TRUE brand and our portfolio of products. We are excited to work closely with Telford and be a part of supporting the growth of our great game in the region”

TRUE Sponsorship of the Zamboni

If you are interested or require more information on the individual player sponsorships, please apply online via the Tigers’ Online Shop or contact

If you are interested in joining the Telford Tigers as a sponsor, we have opportunities from £400 to help you.  For more details, download our sponsorship brochure or contact

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True Sports Hockey Division was established in 2000 with the mission to bring the company’s devotion to the highest quality materials, the strictest manufacturing processes and the best engineering minds to the ice. For fourteen years, other hockey companies hired TRUE Hockey to design, engineer and manufacture over 2,000,000 sticks – sticks that showed up in the ends of countless NHL professionals and provided domination at every level of the game.

Following in the line with True Temper Sports, the world leader in golf shaft technology and the number one shaft on the PGA Tour for more than 70 years, TRUE Hockey as a brand was launched in 2014 and is poised to continue providing the hockey industry with superior product design and technology for many decades to come. With full control of the product, from R&D to distribution, TRUE Hockey is focused on one main goal, a devotion to create the best performing hockey products and enhance player performance across the globe. For more information, visit